By George Shaw
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched its Visitor Experience Awards, an annual programme .recognising organisations and frontline professionals delivering visitor experiences across the emirate.
More than 400 tourism and cultural organisations have been invited to participate in the first edition. The initiative forms part of Abu Dhabi’s efforts to strengthen service standards and its position as an international tourism destination.
Led by DCT Abu Dhabi’s Visitor Experience function, the awards include eight categories covering businesses and frontline teams. The programme is also intended to encourage innovation, accessibility and continuous improvement across Abu Dhabi’s visitor experience ecosystem.
Entries will be assessed by an independent judging panel comprising leaders and subject matter experts from Abu Dhabi’s public and private sectors. The panel will include expertise spanning tourism, hospitality, culture, customer experience, innovation, accessibility and service excellence.
Submissions will be evaluated through an assessment process designed to identify organisations and professionals establishing benchmarks for visitor experience across the emirate.