Georgian National Tourism Administration (GNTA) to Participate in IMM LUX UK 2026
The Georgian National Tourism Administration (GNTA) is to participate in IMM LUX UK 2026, connecting with leading travel writers and industry professionals to share the latest stories from Georgia.
Located at the crossroads of Europe and Asia, Georgia is a diverse year-round destination combining spectacular nature, centuries-old culture, distinctive gastronomy and wine, vibrant cities, adventure and wellness experiences.
Georgia is widely recognised as the birthplace of wine, with an uninterrupted winemaking tradition dating back 8,000 years. Its traditional Qvevri winemaking method is inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. Beyond wine, visitors can experience Georgia’s famous hospitality and diverse regional cuisine, alongside historic towns, ancient monasteries and unique cultural traditions.
For adventure travellers, the Greater Caucasus offers exceptional opportunities for hiking, skiing and mountain adventures, while the Black Sea coast provides a contrasting combination of seaside experiences, nature and subtropical landscapes. Tbilisi, Georgia’s capital, brings together historic architecture, contemporary culture, gastronomy and a dynamic creative scene.
Georgia is now more accessible than ever for UK travellers, with direct air connectivity between London and Tbilisi operated by British Airways and easyJet. These direct connections have made travelling to Georgia easier and more convenient, opening up the destination to a wider UK audience and creating new opportunities for both short city breaks and longer holidays. With direct access to Tbilisi, British travellers can easily combine the capital with Georgia’s wine regions, mountain destinations, cultural heritage sites and Black Sea coast, experiencing the country’s remarkable diversity within a single trip.